OluKai creates footwear inspired by the Hawaiian Islands and the people who live, work and play around the water. Founded in 2005, the brand set out to create footwear combining the durability needed for an ocean lifestyle with comfort, craftsmanship and island-inspired design.
Sandals remain one of OluKai's signature categories, with collections for both men and women. Styles range from everyday flip-flops and slides to leather sandals designed with soft materials and cushioned comfort. The brand's current sandal assortment includes both classic designs and newer seasonal styles.
OluKai also offers a broad selection of shoes and sneakers. Men's collections include sneakers, slip-ons, leather sneakers, boat shoes and athletic-inspired footwear. The brand highlights anatomically contoured footbeds designed to support the foot through a natural stride.
For life around the water, OluKai offers water-ready footwear designed for activities where traction, durability and quick transitions matter. At the same time, many of its everyday shoes are designed to move naturally from casual outings and travel to relaxed weekends.
The brand's identity extends beyond footwear. OluKai emphasizes three core values—‘Ohana, Aloha and Quality—and supports Hawaiian cultural preservation through the Ama OluKai Foundation. The company is also a Certified B Corporation and describes responsible sourcing and sustainability as part of its broader commitment.